Live life naked About Us

the power of minimalism

At Naked Hockey, we believe in the power of minimalism—not just in design, but in mindset. Our philosophy is simple: strip away the unnecessary, so you can focus on what truly matters—performing at your best. In a world full of distractions, we stand apart, creating products that are refined, purpose-driven, and built to support your journey, both on and off the field. Co-founded by Olympic gold medalist and Belgian national team captain Felix Denayer, we understand that true excellence comes from dedication, focus, and clarity. That’s why our mission is to design and source the highest-quality, top-performing hockey products that allow you to stay focused—not just on winning, but on the experience, the journey, and ultimately, living life Naked.

Our philosophy

To some, perfection is achieved when there’s nothing left to add. To us, perfection is reached when there’s nothing left to take away. At Naked Hockey, we strip away the unnecessary and the superfluous, leaving only what’s essential to perform at our best.This philosophy extends to everything we do, from product design to the way we approach performance and competition. Without distractions, we can channel our energy where it matters most: winning.

Our Values

Uncompromising

We always do the right thing, even when it’s not the easiest path. We’re committed to delivering quality without shortcuts, ensuring every product meets the highest standards.

Independent

We are free thinkers and free doers. We don’t follow trends—we set them. Our journey is our own, and we are proud to walk it in our own unique way.

Unafraid

With a streamlined, minimalist approach, there’s less to worry about and less that can go wrong. Our tight, lean operation gives us control over our path, fueling a fearless spirit in everything we do.

At Naked Hockey, we encourage you to embrace the same mindset. Strip away the noise. Focus on what’s important. Live life Naked—and enjoy the ride.

^{Our Manifesto}

^{Our Manifesto}

NOTHING.
IT’S QUITE SOMETHING
NO SWOOSHES
NO STRIPES
NO MADE UP HISTORY
NO COMPROMISE
NO
NON SENSE
NO UNNECESSARY DISTRACTIONS
NO FAT CATS
NO LAB RATS
NO HARM DONE
NO BLUFFING
NO PREENING
NO CONFUSING CHOICES
NO FASHION
NO LUDICROUS CLAIMS
NO JARGON
NO SHAREHOLDERS
NO MASS-PRODUCED CLONES
NO EXPLOITATION
NO PROFITEERING
NO SHORT-TERM THINKING
NO BOARDROOM
NO SALESMEN
NO CHEAP TRICKSWE BELIEVE NOTHING SHOULD COME BETWEEN YOU AND YOUR PERFORMANCE ON THE PITCH, SO AFTER WE CREATED THE WORLD’S BEST HOCKEY STICK, THAT’S EXACTLY WHAT WE ADDED: NOTHING.